Let’s meet mk

Hello! I’m Michaela Knepfel, the founder and creator behind Signature Moments by MK. With a passion for intentional design and meaningful gatherings, I specialize in event planning and styling for showers, parties, and milestone events that feel both elevated and personal. Whether you’re celebrating a first baby, a bridal moment, or a milestone birthday, I am here to ensure every detail feels like you.

My philosophy

At the heart of Signature Moments is a simple belief:

Life's most beautiful moments should feel effortless and unforgettable.

I combine over 8 years of professional planing experience with a designer’s eye and a calm, thoughtful presence. I am not just here to manage the logistics—I am here to bring your vision to life with care, creativity, and intention.

I believe in:

  • Moments over trends

  • Beauty with purpose

  • Events that reflect who you are, not just what’s popular

My Signature touch

Clients often describe me as organized, warm, and grounded. I’m hands-on during every step-from idea to execution. Whether I’m styling a table scape, coordinating with vendors, or calming pre-party nerves, I treat each event like it’s my own.

Expectation:

  • Clear communication

  • Seamless timelines

  • Thoughtful design elements

  • Creative solutions tailored to your vibe

A young woman standing outdoors on a grassy lawn with trees in the background during fall. She is wearing glasses, a plaid shirt over a red t-shirt, ripped jeans, and yellow slip-on shoes. She is smiling and looking at the camera.

Serving Central Wisconsin

Based in Stevens Point, Wisconsin, I serve clients across Central Wisconsin including Green Bay, Manitowoc, Madison, and the surrounding area. I can work with any venue—indoor and outdoor-and offer flexible packages designed to fit your needs.

My Story

I’ve always believed that the most meaningful celebrations are the ones that feel true to you.

I grew up right here in Wisconsin as the youngest of five kids, and from an early age, I learned the beauty of gathering people together. I earned my bachelor’s degree in Communication and Sociology before going to graduate school in Ohio, where I received a Master’s in Higher Education and Administration. My journey has taken me from coordinating university events to planning corporate gatherings, travel-based celebrations, and beautifully personal milestones.

Over the past decade, I have helped organize everything from large campus-wide programs and baby showers to travel bachelorette parties (including one in Nashville I planned without ever setting foot there!) and my own destination wedding in Mexico. I’ve lived and worked in North Carolina, but eventually found my way back to Wisconsin with my husband to be closer to family—and I haven’t looked back. I have coordinated events ranging from intimate gatherings to large-scale experiences with up to 1,700 attendees, ensuring each on feels seamless and memorable.

I am happiest outdoors—camping, reading, or discovering a new trail-and that love of nature and adventure often finds its way into the events I design. I bring a calm, confident energy to my work, with a passion for logistics, timelines, and details that often go unseen-but are always felt. I value clear communication, customer service, and making my clients feel genuinely cared for through every step of the planning process.

When we work together, you won’t just get an organized planner, you will get an advocate, a sounding board, and someone who truly wants to help you create a celebration that feels effortless and entirely YOU.

Let’s make your signature moment, unforgettable, together.